The man who styled a decade..
In the early 80s, Petri brought together a group of young model-muses (Nick and Barry Kamen, Tony Felix, Simon de Montfort, Howard Napper) and photographers (Jamie Morgan, Roger Charity, Marc Lebon), plus assorted, like-minded west London creatives.
He penned the term 'Buffalo', which was closely associated with Bob Marley and the 'Buffalo soldier'..
He explained where the term came from...
'but in fact it's a Caribbean expression to describe people who are rude boys or rebels. Not necessarily tough, but hard style taken from the street... a functional and stylish look; non-fashion with a hard attitude.'
From expressing the style of a small gang of west London movers and shakers, Buffalo hit the big time when the heavily pregnant Neneh Cherry took her Buffalo stance from Notting Hill to the Top of the Pops studio and the charts.
Photographer Jamie Morgan in one of his interviews on Showstudio said “What Buffalo did was to try to create its own agenda outside the fashion system. We were interested in the images and the attitude. Yes, we loved the style and the fashion but that was just part of it. We would use an Armani jacket because we liked the cut, not because of the label. What Buffalo helped to create was a force outside the establishment.”
More of Ray Petri can be found here
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