Holubar Mountaineering, established in 1946, designed and sold modern, innovative mountaineering equipment. The company pioneered the use of lightweight down sleeping bags with the use of nylon fabric, which became popular in the 1960s. Holubar manufactured many of its own products and offered high quality climbing and camping equipment and supplies for retail sale. Starting in Boulder, Colorado the company grew to ten stores in Denver and other Colorado cities and a few out of state locations. The company was purchased by Johnson Wax circa 1975 then declined. The brand was sold to The north face in 1980.
THE HOLUBARS: Immediately after World War II, Colorado was a ripe market for a business targeted to mountaineers and skiers. In Boulder, Colorado, Alice and Roy Holubar officially opened for business in 1947 by purchasing a business license.... Roy was also known as LeRoy Holubar. He and Alice had met as Juniors in High School, and were fellow students at Colorado University (CU). LeRoy graduated in 1936 in engineering and taught there until the demands of Holubar Mountaineering became too great in the later 1960s.
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