Wednesday, 17 March 2010

Blood Sweat and Fears

The magazine Blood Sweat and Fears will be challenging the traditional ways of putting together a magazine in the next couple of days. From the 17-21 of March Blood Sweat and Fears are providing a space for artists, designers, illustrators, musicians etc to interact with each other, take part in interviews and live photo shoots. The audience is encouraged to interact and participate and the results of which will be documented and available in a classic printed format.

As the debate of "print or digital" is now becoming ever more current Blood Sweat and Fears is exploring a new method of communication that involves the audience and allows creative spontaneity...in a way it is like a "pop-up magazine" where the contents jump out of its page into the readers face. This magazine really shows just how much magazines have changed in just a few years time, how digital is becoming more and more predominant and how the recognition of bloggers is slowly opening the world of fashion magazines to everyone as more and more contributors that are not "real" journalist are starting to write. The fact that even this magazine will appear in print format though just shows that print still has its place and can never really be replaced with the digital...it's just not the same.

To get yourself into this magazine head over to 65-67 Broadwick Street, W1...it's free!

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